What does your brand mean?

Corporate branding enables you to answer some key questions about your brand and works to promote a clear, consistent message to your target audiences of who you are, what you do and why your prospects and partners should choose you. And it's your brand that should communicate the answers.

The one thing you must not do is be complicated in your brand strategy. Less is more. Your employees, management, directors, investors and of course your clients need to believe in your brand and that means it needs to be simple and memorable. Don’t overcomplicate matters, and don’t invest in a 200-page brand guide unless you know it will be read. Many will not be.

Important

Stand for something no one else does. Differentiate your brand! A lot of companies will adopt similar, safe values to position their brand as many of their competitors do. “High quality” as a value is not going to differentiate you. When was the last time you heard of a company promoting itself as low quality? Don’t make this mistake when you carry out this most vital part of promoting and protecting your business.

Case stories:

Pip Forex

Pip Forex is a unique offering to the world of online forex, and Brand X was commissioned to distil its key values into a fresh and compelling visual identity. After thorough discussions with the client, we evolved the name for the brand, the colour palette, design cues and the distinctive logo.

This new brand is exactly what we wanted and Brand X have, again, risen to the challenge and delivered a highly targetted new brand which has already produced significant business growth for us. The pip is elemental to forex trading and the name speaks for itself; have seen the amount of organic traffic increase simply because of searches based on our new name."

- Morten Andersen, Simray ASA owner of Pip Forex

Avalon Capital Holdings (CH)

Avalon CH, a NASDAQ-listed company, started life as FINI FX. When we were approached by Alex De Khtyar, the company’s CEO, he asked us to take the company through a complete brand overhaul. We started work engineering a new identity which clearly communicates the aspirational quality of the company’s proprietary trading software offering, before moving on to establish a brand which seamlessly translates into multiple languages, an essential quality for this company with clients and partners around the world. The result was Avalon, the legendary home of King Arthur.

 

Spread Co

When Brand X and Spread Co teamed up, the online trading company had a fledgling brand but fantastic software for its global audience of traders and investors. Spread Co turned to us to enhance their existing brand which we achieved with a robust identity which instilled trust and the deep sense of personalisation which the company stood for. This enhanced identity was then fully rolled out across all company and campaign materials to consolidate the new look in the minds of Spread Co’s audience.

Brand X has always provided high-quality branding solutions."

- Carolyn May, Director, Spread Co

 

City Credit Capital

A well-established online trading company, City Credit Capital was looking to reinvigorate its online presence with a stronger brand identity which engages the company’s target audience of foreign exchange and CFD traders. Our work focused on empowering the brand with a fresh colour palette, a new website and campaigns that convert interest into action.

I would highly recommend anyone who wants the best tools to grow an online business to choose Brand X."

- John Murray, Director of Sales and Marketing

 

SVS Securities

A firm favourite with the investment community in the UK, SVS Securities asked Brand X to relaunch their brand so that their current and future clients and partners could swiftly recognise the benefits they can confer. The new brand and content-rich website now enables these clients to build close relationships with the company through direct access to proven market knowledge and the wealth of trading strategies on offer.

 

My Private Trade

My Private Trade presented Brand X with a challenge. How to grow an online community of network marketers without spending a penny on advertising and to provide all appointed agents with online access to personalised tools to promote the company efficiently in central and eastern Europe. We met this challenge with a complete brand revision which dramatically appeals to the entrepreneurial spirit of its members and empowers them to increase their own revenues through individualised websites, email accounts, business cards and sales tools, all generated centrally (and therefore highly cost-effectively) from the new My Private Trade website.

Brand X creates fantastic solutions that are really based on the bottom line needs of our company."

- Morten Andersen, My Private Trade

 

IntraVision

IntraVision is a Danish company that specialises in bringing enhanced time and resource management to an impressive array of blue-chip clients. They turned to Brand X to re-establish their corporate brand to better enable them to serve their huge community of agents in Scandinavia, Europe and the USA. By separating the company brand from the main suite of products available, we increased the relevance of the corporate website as a central resource for partners and sharpened the focus of the direct sales website to appeal and convert visitors into new international customers.

As a truly international agency, Brand X brings fresh thinking to the question of how domestic businesses can really break out and succeed on the global stage."

- Jens Overgaard Dinesen - CEO IntraVision ApS